By now, many of you have seen the Beirut version of Johnnie Walker’s ‘Keep Walking’ ad campaign. See it here. Although we appreciate Lebanese marketers attempt at being locally relevant and pushing the dial of controversial advertising, we think they could have taken it further and made the ad way edgier and really taken advantage of the recent conflict to help boost spirits sales even more. So we took the liberty of making the ad hipper, realer, and simultaneously appropriate for tastemakers from Israel to Lebanon.
Design: Michael Weinfeld