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In a new “concept” put forth by Saks, the haughty clothing store is buttressing its high-maintenance mannequins with some eyepopping elbow-grease symbolism. Notice the pinwheeled mops backed by fluorescent lights. The jaunty display of SoftScrub and Fantastic. The opaque green shimmer of Cascade dishwashing detergent. Progress? Possibly. Find out what they’re really up to after the ROAR.


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In a new “concept” put forth by Saks, the haughty clothing store is buttressing its high-maintenance mannequins with some eyepopping elbow-grease symbolism. Notice the pinwheeled mops backed by fluorescent lights. The jaunty display of SoftScrub and Fantastic. The opaque green shimmer of Cascade dishwashing detergent. Progress? Possibly.
This display will be there until Thursday, although a Saks representative said the reason behind the display was that “we wanted to take ordinary things and make them look high end,” we’re thinking this is really a clever marketing campaign for a very hard to reach ethnographic: Mexican servants.
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Think about it, Cinco de Mayo was just last week, so more Mexican Americans are still in a festive, mildly hungover mode, which studies show make them more susceptible to impulse buys. Plus, with many of their employers allowing them to tag along during summer- timeshare-wardrobe-shopping season, Saks know that this is a great opportunity to snare new customers.
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So, to sum up, Saks may say this display “has no meaning at all” but it does. What better way for Rosario to keep her hands soft after a long day of scrubbing toilets other than Creme de la Mer? And, Si, Marisa, a KANAEIKAI sweater lets you be more elegant even with a wisp broom and dust-bin in your hands.
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We’re on to you Saks. You can’t fool us.