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We’ve come to deal with Kenneth Cole’s continually obnoxious billboards, tragic taglines, and terroristic wordplays, it comes with the territory that is known as marketing, but we wish the shoe maker could at least observe a moment of silence when it comes to 9-11 and his desire to incorporate his nauseating phrases into any opportunity that presents itself. As quoted in today’s Daily News:

“Important moments like this are a time to reflect,” Cole added. “To remind us, sometimes, that it’s not only important what you wear, but it’s also important to be aware.”

Well said Kenny, cause there’s nothing worse than looking your worst in the event of a terrorist attack. Asshole!