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Mom and dad Hilton probably wouldn’t sign off on this ad campaign, but this could be a great way to reach that edgy ‘tastemaker’ sect. Culture jamming artist Vinchen, who made and installed these ads in a Hilton hotel in Columbus, Ohio tells Wooster:
“The Hilton Hotel presents itself as a paragon of excellence and class. The brand’s image badly needed updating.”
Pampered And Privileged |Wooster Collective|
Artist’s Website |Vinchen|