After launching a brand new $17 million ad campaign touting NYS’ upstate attractions, the tourism board is trying to crack down on the over proliferation of Milton Glaser’s classic “I ♥ NY” logo. Bumbling idiots somehow allowed the iconic trademark to expire in the 1990′s which led to a worldwide mugging that is estimated to have cost the state “tens of millions” and caused problems ever since. Now their trying to limit the usage, which is basically futile at this point. |NYT|