When Men Create A PMS Ad
When I found this Singapore billboard for Panadol PMS relief pills, my first thought was: ha, pretty funny. My second thought was: no way a woman came within shouting distance of that ad agency creative team. And I was right—male copywriter, art director, and creative director. This is, of course, not unusual as most agencies have a dearth of female creatives. But somebody’s got to make the female products advertising. These fellas decided to go with one of the stock creative methods—super over-exaggerating the problem. Is it an effective ad? Hell if I know. Hopefully these boys at least asked some girls before producing it. Women, what say you?
(Click image to enlarge)
-Copyranter
by ANIMAL on May 1, 2008 at 10:57 am
Editor-in-Chief:
It's funny. I'd rather see funny than some lame, conservative, pearl wearing woman who I totally don't identify with sell the shit to me. I think they should have added a chocolate bar to the robot though.
[...] It’s about how scary the LadyRage aka PMS is for guys. I mean, how ORIGINAL is that!? Clearly no one has EVER in the history of advertising talked about how sucky PMS is for [...]
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