As part of their ongoing, hollow as a jack o’ lantern effort to tie drinking hooch to saving the world, Absolut last week hit high circulation mags with this absolutely hilarious edict ad. Never have 119 words said less. Click it, and muse along with me. Third stanza: “In an Absolut world, it’s not about right or wrong, only what if and why not?” Sooo, an Absolut world=drunken chaos? I don’t think that would be good for your sales—people ain’t gonna pay for their liquor if stealing it isn’t wrong. Moving on: the big dilemma here for our word painter was how to uncomfortably wedge product sell into this revolutionary manifesto. Second stanza: “…and we create a new world as ideal and inspired as our vodka.” Hooey detector smoking! Jesus, it’s 10am and I already need a fucking drink (maybe the ad works?).
Ad: Scanned from Entertainment Weekly
-Copyranter