After resuscitating dead icons like Hunter S. Thompson and Sid Viscious for their “Connectivity” ad campaign, Converse announced three new artists—all living—to help them sell Chucks and celebrate the brand’s centennial anniversary. The N.E.R.D.’s Pharrell Williams, Santogold, and Julian Casablancas from the Strokes collaborated on a “genre-blending” track called “My Drive Thru” which can be exclusively downloaded for free at converse.com starting tomorrow or you can just get it here now (via). Pharrell describes his reasoning for getting down on this project, “Working together on original music that crossed all of our inspirations was completely refreshing and I love the track. As for partnering with Converse, I only wear and support the things that I like. The Chuck Taylor is the golden goose egg.” And as you all know, you never kill the goose that lays the golden egg, in this case, big buck spending Converse.