First off, this ad effort is for a good cause: Feed SA is a non-profit organization dedicated to feeding less fortunate South Africans. And if supermarkets want to take money from them in exchange for placing photos of beautiful, probably fake-hungry model children in the bottom of their shopping carts, well I got no argument against that. Well, except one. One big one. Talk about your slippery slopes! Just imagine a huge pic of a sweating opened carton of Breyers ice cream or a cooler full of ice and Coke cans taking up the bottom of that cart. And just imagine what the advertisers would be wiling to pay for this heretofore untapped point-of-decision space.
Image: |BestAdsOnTV|
-Copyranter