It’s time for another Buygone Ad Breakdown! We go back to 1932, when dandies somehow blew smokes rings at their dames without opening their mouths, and cigarettes were good for you. “It’s Toasted”—so too, eventually, were their lungs. But let’s forget death for a sec, because this is an engaging portrait of everlasting love. And, since it was the time of the Great Depression, I guess men—even well-to-do swells—couldn’t afford diamond engagement rings. So, they instead somehow mastered blowing priceless 100-karat smoke replicas when asking their lucky sweeties to marry them. “Quick Marion, stick your head through it before it dissipates!”
Image: Modern Mechanix