How blatantly Douchbaggy. Seriously, this ad makes me want to go buy two bottles of Ketel One, empty the vodka, make Molotov cocktails out them, and firebomb both the agency (M&C Saatchi) and the distillery in Holland. Go ahead, click the ad and search for the five differences, and remember: ad asshats chuckled condescendingly over their slyness while thinking this shite up. Similarly, in their idiotic unpunctuated love letter campaign, Ketel One “cleverly” parodied subliminal advertising. Recently, apparently having grown paranoid over the lack of a product shot, they’ve started inserting bottles into their unsigned notes—the result being utter senselessness. And now, they’ve thought up an unabashedly underhanded way to get consumers to stare intently at two product photos. Bravo, you fucking jerkoffs.
Ad: scanned from August Vanity Fair (Click to enlarge)