It looks like a disgruntled staffer from Vibe (or a ruthless competitor) is having a little fun with the Hip Hop magazine’s Wikipedia entry. According to this revised ‘Expanding the brand’ section things aren’t going to well for the publication with most of top executives leaving the company and staff turnover exceeding 75% in the past year and a half. But the virtual vandal didn’t stop there, and posted a slew of unfavorable tidbits:

[A]ccording to Media Week, in the first six months of 2008, VIBE’s advertising pages have declined by 17.9% and revenues have fallen by over 20%. MediaWeek reports, “In the second half of 2007, “Single-copy sales plummeted 18.8 percent, though, and the magazine started using verified, or public place, copies to help make its rate base for the last three issues.

VIBE.com has fallen from a top 5000 Alexa rank (meaning the site was one of the world’s 5000 largest at that time) in December 2007 to an Alexa rank of smaller than 30,000. According to multiple sources, the company is no longer profitable.

VIBE recently cut its rate base from 850,000 to 800,000, while concurrently increasing its price from $3.99 to $4.99 per issue.

Screengrabbed evidence below, click to enlarge.