With print magazines becoming increasingly irrelevant, they’re doing anything they can to try and keep eyeballs on paper. Hip Hop and “urban culture” magazine Vibe recently underwent a huge redesign to try and spruce up its mundaneness. Design firm Pentagram was tapped to take the magazine back to its cleaner roots. Here’ some of the creative lingo used to describe the renovation:

“To aid in navigation and structure, the redesign establishes a strong and consistent page branding language. For department headers, the designers revisited the playful use of typography of the original, with words broken up and shuffled in unusual ways, and reinstated the use of Vibe Gothic, developed for the magazine in 1993. But these have now been paired with the expressive Leitura Display font, used for swashes in headlines and pull quotes throughout the magazine. (Leitura is used for body text.)”

Now all they need is some good content and they have a slight chance of not going out of business as quickly as their counterparts. |TheDenverEgoist|