Is that a canoe up your ass, or are you just happy to see me? Poster ads for Durex Play Lubricant by DDB New Zealand appearing at the upcoming Erotica Lifestyle Expo—so, an audience saturated with the kind of deviants who look at everything and anything—including a baby grand piano—and say, “I’d hit that.” When it comes to advertising sexual products, one can not get too hyperbolic, apparently. For instance: flavored condoms taste just like tutti-fruiti bubble gum or a piece of Godiva chocolate. The next obvious creative step for a sex lubricant campaign, if it hasn’t already been produced, would be to use famous buildings/towers of the world (Empire State Building, leaning tower of Pisa, those twin Kuala Lumpur monoliths) as visuals, no headlines, just the product logo. Go ahead and comp ‘em up, ad hacks. In for inch, in for a mile, right? Related: Durex condom ads get to the fucking point.
|Images: advërtka.ru| (Click to enlarge)