The first thing I do when I get a new magazine is go through it and, simmering with rage, remove all of the fucking annoying business reply cards, rip them into pieces, and slam the pieces into my trashcan. So for an advertiser to produce one of these promo cards that not only doesn’t piss me off, but gains my praise, is a once in a lifetime event. The clever advertiser here is Styx men’s underwear, a Czech company. Their product benefit? The backsides of their underwear are made from one piece so no fabric ever gets stuck up my crack. Or as the translated copy reads: “This is the only time when we are getting into your ass.” Now, I’m not sure I believe their claim, because I think all makes and styles of underwear sooner or later become the meat in your cheek sandwich. I also don’t know what magazine actually let Styx run a double-page spread of a man’s spread behind. But I’m a critic of ad ideas, not a journalist. And this is one fine piece of assvertising.
(Image: AdsOfTheWorld)