Obama’s ‘Burnout’ Ad Buy
Not only did Barack Obama buy up half hour ad spots on CBS and NBC, but he also paid for placement in Xbox 360′s racing game Burnout Paradise. Many brands have employed in-game advertising to reach the young gamer crowd, but as Gigaom notes it’s the “most prominent use of a major online game to promote a presidential candidate’s campaign.” |Gigaom via Politico|
by ANIMAL on October 14, 2008 at 3:43 pm
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