Zut alors! (I always wanted to write that phrase, just like a smelly, noodled-armed under-employed Ivy League wordsmithy.) For you fellow unworldly slobs, it translates, roughly, as “What the heck!” or “Blimey!” And it applies to these new bizarre ads by CLM BBDO Paris for Alka Seltzer. The humorous minimalistic campaign, art directed and illustrated by Paul Kreitmann, is tagged “dissolve your problems.” This first layout here features a camera-swallowing pap who’s being threatened for shooting a topless French celeb (Eva Green? [NSFW!]). This Parisian ad agency—unlike the overrated, pompous Fred & Farid— is developing a reputation for excellent surrealistic print work: check out these Manix condom ads. And jump for two more executions in this campaign, including an inmate who’s swallowed the soap.

|Images: Advertolog|