Rolling Stone is abandoning its signature oversized format with a more standard one and now the magazine will “look like everyone else” according to the Associated Press. This will be third change in size for the publication since it was first launched in 1967. Barack Obama will appear on the cover of the newly changed magazine’s October 30th issue, while poor John McCain’s cartoon image was the last to grace the more traditional, costlier format. Media bias! The magazine is hoping that it can get better placement on newsstands since it will no longer be relegated to the floor and is betting that the new size will be more accommodating for annoying ad units like “scent strips and tear-out postcards.” To offset the smaller size, the magazine will also be padded with more pages and stories can now get what they desperately need to increase relevancy for today’s readers: more photos! |AP|