Carving a unique niche is one of the keys to launching a magazine in an environment where print media is steadily declining. Take The Journal of The Masonic Society for example. It’s a full-color quarterly magazine tackling the “challenges facing Freemasonry today,” like decreased enrollment at a time of mounting interest. Launched this summer, it’s edited by Freemasons for Dummies author Christopher L. Hodapp and bills itself as the exclusive publication for the initiated:

“The Journal of The Masonic Society the only North American-based magazine devoted to the fraternity of Freemasonry that accepts advertising. What this means is that for the first time in decades, companies with products of interest to Freemasons – jewelry, regalia, books, gifts, clothing, and more.”

The reasonable rates coupled with exclusive distribution makes for a pretty attractive property for brands looking to hit that Christ-denying, One World Government pushing, Bilderberg advocating demographic. |MasonicTraveler|