Understanding that, these days, nothing is cooler than hand-wringing eco-consciousness, Absolut has positioned themselves as the 80-proof savior of the world. What a puddle of puke; they’re not even the greenest vodka! As part of their current In An Absolut World campaign, they’re sponsoring an ongoing Live Earth Film Series featuring shorts by about 30 directors. This is one from earlier this year about plastic bag usage titled “Think.” It features a store clerk and a woman alternately slapping each other in the face over proper bagging etiquette. It is not even mildly engaging. Maybe in an Absolut world—where I’d be shitfaced on Absolut 24/7 and wouldn’t be able to sense the crass marketing opportunism of this hooey—I’d have enjoyed it more.

-Copyranter