When us ad creatives are giving a assignment for a product where the end-benefit is speed, “cheetah” is one of the first thoughts that flits through our lazy brains. That’s because that magnificent creature is the world’s fastest land animal with the ability to accelerate from 0-70 mph in about three seconds. Also? Because the threatened Acinonyx jubatus has been used to illustrate speed in an ad about one fucking billion times. Seriously. But hey, “hat tip”to the courageous pathfinders at Auckland, New Zealand agency Colenso BBDO—this is the first dead cheetah I’ve ever seen in this ad for Vespa’s GTS 300 Super. Ha ha? Calling all copywriters and art directors: STOP ALL ANIMAL METAPHOR ABUSE NOW. Jesus Christ, stretch your minds a little. Previously: Vespa’s NYC-specific posters.
|Image: BestAdsOnTV|
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Advertising Fun With An Endangered Species
By Copyranter |
4 Responses to “Advertising Fun With An Endangered Species”
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[...] And…haven’t I seen this exact camera ad concept before? Yes. Yes I have . Lastly? Stop Ad Animal Abuse! |Images: coloribus| by Copyranter on May 21, 2009 at 11:00 [...]
If you excuse me, I think I will go off and run over a cheetah with my vehicle, because you animal rights people think everyone are psychotic morons like you guys.
PS: Are you against drug testing an animal? If y0u are, i'll support you when you donate yourself to test a potentially fatal drug that when perfected will save millions of lives, while been tested you will do all us a favour and die.
HAIL ANIMAL ABUSE!!! Now if you excuse me, I am going to go skin a white baby seal, and wear its fur!
Y'know all the ranting about adertising 'using' endagered species etc misses the point that the ads bring NEEDED attention to the animals.
Feeling sorry for the poor victimised creature does NOTHING to help it or others. Campaign in a positive light!
[...] inferior pets. What I do know, is this: today’s lazy art directors need to stop relying on Photoshop Animal Abuse! FYI: crafty starlings can very accurately mimic crying babies, meowing cats, and [...]