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Condom ads. About every other stupid ad student’s portfolio I see has a fucking prophylactic campaign in it. Guess what Bll/Jill Bernbach? You ain’t going to be working on condom or lingerie ads when/if you get an entry level ad job. You’re going to be doing financial services or cell phone plan ads, junior. That’s why I just threw your precious portfolio out of my 9th floor window. Now GET THE FUCK out of my off…anyway, on to these ads out of DDB New Zealand for Durex “extra safe” rubbers. Why does anybody buy condoms? 1.) They block sperm from impregnating eggs. 2.) They block diseases from entering blood streams. Not for his/her pleasure. Not to “get closer.” Not because they taste like chocolate or tutti-frutti. So kudos to the ad agency for at least addressing an actual reason to buy. As for the stork idea? I just figuratively threw their portfolio out onto the street, too. Jump for two more executions in this campaign.


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Images: AdsOfTheWorld