Travel back with me, if you will, to the 1950s American dining room. The economy is booming. Every man has a job and no worries except Communism and dinner. You’re a proud housewife who cleans and cooks every blessed day. It’s 6pm. You’ve taken your Ivory soap bath and put on your new yellow chiffon dress and some perfume. It’s time to eat. OK Heinz ad copy, take it from there: “The things women have to put up with. Most husbands, nowadays, have stopped beating their wives, but what can be more agonizing to a sensitive soul than a man’s boredom at meals. Yet, lady, there must be a reason. If your cooking and not your conversation is monotonous, that’s easily fixed…” Yes, lady. You better spice up the conversation and the meal with some scrumptious condensed soup. Otherwise, the agonizing beatings may return. Which won’t be as agonizing as the cause of those beatings—your man’s boredom at meals. YOU’VE BEEN WARNED, LADY.
|Ad: Vintage Advertising| (Click image to enlarge)