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Have you seen This Is Fly? It has to be one of the most highly designed publications to ever document fly fishing, ever. The online, page flippable magazine not only covers the niche sport with a fresh and clean aesthetic, but also dives into stories that Field and Stream wouldn’t touch with a ten foot rod. Like this short, font-ridden editorial about the joys of fishing in Mexico after scoring a big catch: a bail of marijuana. New issues post every two months—they’re already on number 8—and they’ve also got a daily read. |ThisIsFly|