Hydrox.jpgThis probably sounded like a great idea on paper to hype the relaunch of pre-Oreo cookie makers Hydrox: “Kellogg today launches a contest at hydroxcookies.com, where fans of the iconic brand can share stories and photos showing why they are its biggest fans. Three Hydrox cookie enthusiasts will each win a grand prize including a six-month supply of the cookies and a trip for two to New York City. Winners will be the special guests at an exclusive 100th anniversary celebration, and will be among the first to taste the newly released cookies. They will also win the chance to attend a closing bell-ringing ceremony at the New York Stock Exchange.” This sounds more like the losing prize. |MediaPost|