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It comes as no surprise that this entire obnoxious, art based ‘Green Label’ project, for Mountain Dew was originally hatched by Hawaii Mike, publisher of LTD, a cool guy magazine where advertisers basically buy editorial—think of it as a perpetually outdated Hypebeast in print. Although artists certainly need to make a buck and support themselves—who’s gonna refuse $10k a pop?—this is just another example of hit and run marketing at its worse, leaving behind a gruesome trail of green sugary water and paint drips to nowhere. What’s next, three years of shitty artist collaborated recycling bins? Doing the Dew was never so painful.