Do the Do: Abolish This ‘Green Label Art’ Bullshit Already

It comes as no surprise that this entire obnoxious, art based ‘Green Label’ project, for Mountain Dew was originally hatched by Hawaii Mike, publisher of LTD, a cool guy magazine where advertisers basically buy editorial—think of it as a perpetually outdated Hypebeast in print. Although artists certainly need to make a buck and support themselves—who’s gonna refuse $10k a pop?—this is just another example of hit and run marketing at its worse, leaving behind a gruesome trail of green sugary water and paint drips to nowhere. What’s next, three years of shitty artist collaborated recycling bins? Doing the Dew was never so painful.