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To help sell their new write-on refrigerator, GE took to the mean streets (specifically, Photoshop Alley). Despite obviously biting the Banksy aesthetic with this execution, this out-there campaign (if it’s real) is sure to show up again early next year at all the international award shows. It’s pretty groundbreaking for the staid appliance advertising category—I’m having a hard time believing that the Brazilian agency got away with producing these ads without a full photo of the product. Also, strategically, the campaign doesn’t exactly nail the refrigerator-buying demographic, does it? After the jump, check out a second ad that targets beer drinking street artists.



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