Come play with Uncle Sammy’s glowworm (sorry)…Euro RSCG Brazil has created a special spooky magazine campaign printed with fluorescent ink that, when the lights are turned off, presents a very different ad visual and a payoff headline that reads (translated) “Pedophilia. You might not see it, but it could be happening.” Fun for all ages! The campaign is for CERCA (Centro de Referência Contra o Abuso Infantil), and was launched to coincide with a recent national awareness day against child abuse. No word on whether or not Highlights is on the media schedule.
Images: Coloribus (Click to enlarge)
-Copyranter