Come play with Uncle Sammy’s glowworm (sorry)…Euro RSCG Brazil has created a special spooky magazine campaign printed with fluorescent ink that, when the lights are turned off, presents a very different ad visual and a payoff headline that reads (translated) “Pedophilia. You might not see it, but it could be happening.” Fun for all ages! The campaign is for CERCA (Centro de Referência Contra o Abuso Infantil), and was launched to coincide with a recent national awareness day against child abuse. No word on whether or not Highlights is on the media schedule.
Images: Coloribus (Click to enlarge)
-Copyranter
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Glow-In-The-Dark Pedophilia
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[...] abuse advertising inspires us to come up with some of our most inventive visual tricks. Like glow-in-the-dark pedophilia and verbal strangulation and sexual branding and street mannequin suffocation. This time, via DDB [...]