Officially, Heineken will say they had absolutely nothing to do with, nor do they endorse, this video that was apparently created by students. It’s one of two spots in a “Fuck It” campaign (here’s the other one, “Suicide“). A commenter at AdFreak says Heineken won’t seek legal action because they don’t want to draw attention to the vids. Yeah, thaaat’s rich! Both of these spots are much more entertaining than their current diluted ads—especially the touchy-feely “share the good” dreck for Heineken Light. I guarantee you that the Heineken marketing honchos are doing shots of something stronger than bier to celebrate this free buzz and the hundreds of thousands of YouTube views…that is, if they had nothing to do with it.