Unlike most ads, this video promoting Hutchinson’s new lines of urban bike tires
is more like a short piece of cinema than a traditional spot. It was created by filmmaker Daniel Leeb—no stranger to bikes or films—and shot entirely in New York City. It features Alfred Bobe Jr., arguably NYC’s fastest messenger snaking through traffic on a fixie equipped with the brand’s kevlar reinforced “Intensive” tire while former Revlon model Fatimah Durkee gracefully pedals round on a cruiser with the “Urban Tour” tires. Spoiler alert: they don’t hook up.