These supposedly real print ads are for a custom bra boutique in Toronto called Secrets From Your Sister. This design technique (click ads) of fake-drawing fitting measurements on the model’s body (and also, I’m sure, the visible nipples) has all the art director dork-boy commenters at AdsOfTheWorld touching themselves with their mouse-free hand. And the ads certainly make nice posters to hang in a designer’s cubicle. But I gotta wonder: do they actually appeal to women and sell the service? And would the ads be more engaging if they featured a model with a more normal body? I noticed there are a couple of females on the agency creative team that produced these. Ladies? Do they work or not?
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