That is, until the neo post-modern existentialist French philosophers/admen Fred & Farid produce the next spot in their “We Are Animals” Wrangler campaign. Previously in this effort to remake/destroy the iconic American brand, F&F posited that the reason to buy Wrangler jeans was because life is meaningless. Now (watch video), they’ve “shot” (or used stock footage) a 14 second home movie of a crawling baby, tagline, logo….Product benefits? Entertainment? Logic? Overrated! For your next spot F&F, why not just randomly stick a camera out a window of your Paris office for :60 (idea: ©copyranter)? Related: very possibly the most annoying ad ever.

|Video: Agency Spy|