Hey look, more animal ad metaphors. How fucking original. Here, Durham, North Carolina ad agency McKinney—yet another shop that claims they’re “redefining how marketing is done”—proposes that teenagers are nothing more than animals just itching to kill themselves. The headline on all three is “What’s the worst that could happen?” Do these ads speak to teenagers on their level? No. Do they preach to them and call them irresponsible idiots? Yes. While they teach us nothing about drug use, they do educate teenagers a little bit about the animal kingdom; salt does in fact dehydrate slugs. So not a complete loss? The Website on the ads, AbveTheInfluence.com, was created for the White House Office of National Drug Control Policy…which helps explain the stupid strategy of this campaign. Jump for the two other ads featuring teen rat girls about to sample rat poison and bug spray-huffing adolescent wasps.
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[...] But what about the evil Great Whites of Jaws 1-4? Well, we love all animals here at ANIMAL (even slugs), so we’re going to go with ‘yes’. This ethereal print ad by Paris ad agency [...]
Oh yes, get teenagers to respond positively by calling them a bunch of lazy (slugs), hurtful (wasps) pets (rats). THAT WILL WORK BEAUTIFULLY.
[...] Ah yes, the olde subtle YOU ARE NOT IN CONTROL metaphor. Previously, the clueless Office used slug and bug imagery to tsk tsk tempted teens. Here, the sound bites from the friend actors—”what is she [...]
good good his post deserves nothing!