Poor Peter Pan. Thanks to a growing generation of illiterate kids with no imagination and even shorter attention spans, he’s forced to finally grow up. There’s no more flying around for this Pan, instead he’s forced to slowly waste away in a hospital, as a broken man wearing a ripped skirt with bulging varicose veins. It’s part of an ad campaign that uses fading fairy tale characters to remind the general public that literacy is important, especially for the children, otherwise they can’t play make believe properly. Click below for a strung out, no slipper-wearing, Cinderella version.