When I found this Singapore billboard for Panadol PMS relief pills, my first thought was: ha, pretty funny. My second thought was: no way a woman came within shouting distance of that ad agency creative team. And I was right—male copywriter, art director, and creative director. This is, of course, not unusual as most agencies have a dearth of female creatives. But somebody’s got to make the female products advertising. These fellas decided to go with one of the stock creative methods—super over-exaggerating the problem. Is it an effective ad? Hell if I know. Hopefully these boys at least asked some girls before producing it. Women, what say you?
(Click image to enlarge)