Although this is an ad for American Apparel coming to Japan, words out that Dov Charney is looking to do China too. Like Nike and adidas, the Olympics are presenting brands with big opportunities to expand their market, but they also present challenges too like dealing with the fallout from pesty little protests and in the case of AA’s provocative advertising and in-store branding, potential death for organizing “pornographic clubs.” |Copyranter|
(Click ad for bigness)