(Please watch the spot so that we may begin the discussion) After viewing this :45 “film” several times and thinking a bit, this is my conclusion: Famously egotistical hack French ad men Fred and Farid are trying to destroy the iconic American jeans brand. It is the only explanation I can come up with as to WHY this pretentious hooey was even produced. You paid for this pap, Wrangler? That copy is trÃ©s stupidly embarrassing. Life is meaningless…so wear Wrangler jeans. I’m sold! The commercial is a continuation of the brand’s We Are Animals campaign, which was launched with these fucking terrible coroner photo print ads. As Jean-Paul Sartre once supposedly said: “Evil is the product of the ability of humans to make abstract that which is concrete.” Congrats Fred & Faridâ€”this shit is evil bad.