(Please watch the spot so that we may begin the discussion) After viewing this :45 “film” several times and thinking a bit, this is my conclusion: Famously egotistical hack French ad men Fred and Farid are trying to destroy the iconic American jeans brand. It is the only explanation I can come up with as to WHY this pretentious hooey was even produced. You paid for this pap, Wrangler? That copy is trés stupidly embarrassing. Life is meaningless…so wear Wrangler jeans. I’m sold! The commercial is a continuation of the brand’s We Are Animals campaign, which was launched with these fucking terrible coroner photo print ads. As Jean-Paul Sartre once supposedly said: “Evil is the product of the ability of humans to make abstract that which is concrete.” Congrats Fred & Farid—this shit is evil bad.