Change Ikea Can Cash In On
In the Washington area, the Swedish furnishings retailer has pathetically and unashamedly attached itself to president-elect Barack Obama’s historic ass like a starving lamprey. These D.C. transit posters direct you to the website embracechange09.com. There, two animated men walk into an empty Oval Office and remove a last white sofa. The site’s clock is counting down to four days before the inauguration when, apparently, Ikea’s “Oval Office planner” will be up and running.. My prediction: you will be able to decorate the office with your choice of a limited selection of Ikea kräp…which is a pretty audacious scheme since none of the un-American rickety stuff would last four fucking years. When it comes to exploiting political events Ikea, take a lesson from ebay.
|Images: flickr/Sinksanctity|
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It is disappointing to see Ikea latch itself onto the president-elect’s success, but…
I have Ikea furniture that’s lasted four years.
So, yeah. There’s that.
Ladies and gentlemen, the President of the United States: Allen Wrench.
Hey Allen Wrench sounds like a “solid” citizen… Probably pretty handy too!
Ask anyone with a Poang chair if they last ::shrug::. IKEA’s a bang for your buck store, if you buy the cheap stuff, it’s, well, cheap. If you buy the more expensive stuff it’s really nice. But don’t let me derail your rant!
Yep, just like an internationally recognized starving lamprey.
Probably the biggest PR push in IKEA history. Like it or not, the campaign is kicking ass.
http://www.adweek.com/aw/creative/ad-of-the-day/article_display.jsp?creativeId=269975
http://www.brandweek.com/bw/content_display/news-and-features/retail-restaurants/e3i6ae6fc5050e3cd8b6f9d569b58a2b5d7?imw=Y
http://www.usatoday.com/money/advertising/2009-01-13-inauguration-advertisers-brands_N.htm
http://www.nbcwashington.com/around_town/the_scene/Ikea-to-Build-Oval-Office-Replica.html
http://www.npr.org/templates/story/story.php?storyId=99398676
http://www.culture-buzz.com/blog/Ikea-Redecorates-the-White-House-2010.html
http://www.gotaccesssecrets.com/cnn-highlights-pepsi-and-ikeas-obama-inspired-ad-campaigns/
http://www.adrants.com/2009/01/ikea-wants-the-white-house.php
http://info.xinhua.org/eng/txt_detail.jsp?doctype=2&libid=4&primarykeyvalue=124369427&channelid=3&cid=3_14
http://www.good.is/?p=14658
http://digg.com/odd_stuff/IKEA_To_Decorate_The_Oval_Office
or just search yourself.
http://www.google.com/search?q=ikea+oval+office&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a
[...] ça change… Previous stops on the worldwide Obama ad exploitation tour: Japan, D.C., Israel, Russia, and Switzerland. Now: Montreal. You may remember earlier this month when President [...]