Stay Cool Planet Killers
Haha, wow. Imagine if this bit of intrusive global warming awareness advertecture sat on the side of a high-rise in the Upper West Side of Manhattan—the liberal guilt capital of the planet? The handwriniging would be deafening. Outerwear company Columbia, through Chilean ad agency Prolam Y&R, placed it on a newly refurbished building in Santiago. The headline translates to: “The air that cools your home heats up the world.” The photo is of refugees fleeing flooding in Asia. Columbia, according to their website, is a member of the Conservation Alliance, “a group of specialty outdoor businesses that has become a powerful source of grass roots conservation and environmental funding.” Okee dokee. One question for you upstanding corporate citizens, though: exactly how are your corporate offices in Portland, Oregon cooled in the summer? Previously in intrusive advertecture: Houston St. residents pawns of Delta.
|Image: bestadsontv|
Editor-in-Chief:
It's never warm enough in Portland for the need for AC.
So, you're saying that Columbia's offices don't have any A/C units of any kind? I doubt that.
My old office in Santa Monica didn't have any AC unit, so I don't find it hard to believe. That doesn't make the ad any less ad's sanctimonious, though.
So let me get this straight; a building allows a billboard company to place a giant poster that blocks the windows/views/air-flow of dozens of apartments?
I don't buy it. It's either pure scam, or a one-day deal strictly for awards.
No, I'm responding to this Mark " exactly how are your corporate offices in Portland, Oregon cooled in the summer?"
Not cooled.
I agree with Bob, it's a stunt or scam. Interesting idea, but sanctimonious and ridiculous.
Additionally, their merchandise is sold all over the place in AC cooled buildings.