We have a new frontrunner in the Most Cigarettes Used In An Anti-Smoking Ad Effort category. The previous leader, the 13,000-cigarette Hitler via Brazil, has been smoked by the above installation from last year for Peru’s Liga Contra el Cáncer promoting a No Smoke Day. Let’s go North America, get your butts in gear! Ogilvy & Mather in Lima, via volunteers, says they hand-gathered the cigarettes and then had an artist hand-glue every single fucking one of them. Damn. The girl is an oil painting. So, adding in the 3,000 butts supposedly used in these graphic anti-smoking ads via India, the new total of real cigarettes used in anti-smoking ads worldwide over the last year is: 31,000. That’s about $310,000 in NYC money. Jump for a closeup shot of the pasted cigs.

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