Thank fucking tranquilizers it’s Friday. I’ve been trying to write one—ONE—simple, little, goddamn 30-second radio spot for three days. I have that horrible irregular writer feeling of not being able to create feces with ex-lax right now. I do not have a prescription to Valium® or any other Diazepam. Like many New Yorkers, I do have one for Klonopin®, which is a Clonazepam. Both drugs are brilliant marketing creations of Hoffman-LaRoche—creations that have netted the Nutley, NJ pharmaceutical giant billions of bucks. This disturbing, anxiety-inducing Valium ad from the 60s would of course never fly today. But since I’m a fool who scans about 100 ad/pop/culture sites every day, I am seeing it today. And I am about to break a Klonopin tablet in half, and walk to my office’s water cooler. I won’t be pulling a Roy Steinmetz today. You win, Hoffman-LaRoche. Have a calm weekend, folks.
|Image via: vintage ads|