Ad Creep Update: Puppy Dogs
Ad Creep Update is a regular feature on ANIMAL documenting the spreading epidemic of advertising media placement seeping into every nook and cranny of your daily life. Remember the old dog food taste test commercials, where you just knew that Alpo or whoever soaked their by-products slop in steak juice so’s the doggie would go right for the right bowl? Well, this stunt hatched in Johannesburg by Saatchi & Saatchi for Procter & Gamble brand Eukanuba is more dastardly. First, they trained a pack of canines to carry bags of the dog food. Then, they released the hounds in busy shopping centers, much to the bemusement of passersby. Evil! What next? Training dogs to bark dog food brand names? Though, if Eukanuba could teach dogs to bark their name, hats off to them. So, what’s worse? This, or the fake crying baby Ad Creep? |Video: BestAdsOnTv|
Editor-in-Chief:
The best part? Eukanuba isn't that great of a pet food. They had products recalled during the whole melamine scare, and the food contains corn gluten meal and other not-so-great stuff.
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