Take A Real Leave A Centavo
DDB Brazil created these draw-by-coin poster ads for the World Wildlife Fund and apparently placed them in a few gyms, cinemas and business reception areas around the country. Only the animal part of the posters was magnetized, so altruistic Brazilians would eventually see what form of wildlife they’re donations would be helping. Much like paint-by-numbers, the posters were marked with instructions so people would place the right color coin in the right spot. What an elaborate, crafty collection method! Looking closely at these sample donation animals, it appears that amongst the smaller denomination centavos are a few reals (a real is the Brazilian dollar). Ummm, were security guards placed near every one of these posters? Because, at least here in New York City, all the dollar coins would almost immediately be pilfered. In fact, every coin short of the one centavos would de-donated, leaving some sad, skinned deers. Frankly, this seems to be yet another case of an ad agency looking to, not do some good, but to win some awards. Jump for the third ad—a brassy, steely Toucan.
|Images: coloribus|
Editor-in-Chief:
I don't think any American change is magnetic. That's a shame. I'd love to loot an ad.
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