This Weed Is Aces

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Ouch. JAM that forced metaphor into my bloodshot eyes, Doner, Canada. Like most Americans, I first learned that gambling was an addiction when Marge became the gambling monster Homer called “Gamblor.” These ads, much less effective than that Siimpsons episode, are part of a campaign for Toronto’s Bellwood Health Services, “the premiere Canadian addiction treatment centre” where they also treat alcohol, drug, and sex addiction. Sex addiction…now that’s the forced metaphoric gambling campaign I wanna see. These executions are what is derisively called a “first thought” idea in ad school. In fact, a militant teacher I had at SVA would have lit that weed ad on fire in front of the whole class and smoked it (seriously). And if gambling is “just as addictive” as cannabis, well then Canada, it’s not really much of problem for ya. Jump for the funniest ad of the campaign featuring a dead tattooed guy who overdosed on prescription di. |Images: coloribus|

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2 Responses to “This Weed Is Aces”

  1. I'm not sure they're trying to force a metaphor so much as raise awareness. If gamblers are adrenalin or endorphin junkies, they're likely to be as hooked on thrills as anyone taking outside substances into themselves for the high.

    In that sense, this series might raise a bit of awareness about the nature of gambling addiction. At least it doesn't browbeat, or offer a tepid suggestion a la "just say no".

  2. The coke one's not bad. But a rolled up playing card? Sorry, that's forced.

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