Luckily, these are not scratch and lick liquor adverts. The strategy behind this campaign for La Sangre Azul de Los Gringo’s (The blue blood of the Gringo’s) tequila is basically digestible, I guess: authentically Mexican. However, I am having a hell of time getting my head around these insanely unappetizing executions. I simply must ask ad agency Volcano in Johannesburg, South Africa the obvious question: why have you digitally decapitated stereotypical Mexican characters, and then placed their scary-ass heads in shot glasses? WHY? I like my tequila made from 100% blue agave, not 100% fucking inexplicability. Are these some sort of advertising sacrifices to the Aztec Gods? They don’t look like virgins to me. Jump for the third ad featuring a bandolero in a bandanna shooter.

|Images: pixel blog|