We’re well beyond asinine silver bullet trains and hipster brown bag street ads here. Beautifully-photographed ads (click them to enlarge) via Barcelona agency Caldas Naya for Super Bock Abadia, a wheat beer. Super Bock is a premium Portuguese brand owned by Carlsberg. This obviously isn’t “the one beer to have when you’re having more than one.” (That was piss-like Schaefer’s old tagline for you youngsters.) This is the beer to gently quaff while devouring some fancy black pasta as you vigorously discuss whether Damien Hirst is an artist or a vulgarian while also speculating on his dick size. While the convergence of sex and fashion and art and food creates rich canvases, I think the campaign is a tad too ambitious to really move cases.

|Images: adsoftheworld|