When all is said and done, there’s really nothing that cool about being a bike messenger anymore, but today’s marketing savvy package jockey’s have done a great job perpetuating the myth. They’ve even convinced 42 Below vodka, a natural fit for cycling, to support their fiercely independent, anti-corporate Gold Sprints event. Watch their video! |YouTube|


One Response to “Bike Messengers Convince Brand They’re Still Relevant”

  1. hey Bucky, long time. that event was part of the BFF, not messenger specific. you still ride? maybe I’ll see you on the street..

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