Streetwear company, Freshjive, is taking a very unorthodox and contradictory approach to their line because today’s youth are too mesmerized by branding according to aging founder, Rick Klotz. In this pseudo interview he writes, “When I see kids wearing company logos it reminds of people who are trying to be a part of a “tribe” or “gang.” So moving forward, all the branding will be stripped off down to the labels and website. The name will remain the same, but everything else will get blacked-out, resembling more of a rebrand than some sort of apparel industry coup. The old font based logo was replaced with a white outlined black box. And this is different from branding how? |TheHundreds|