Well, except to the .000001% of you sick fucks. Admen will of course attempt to use sex to sell anything, even the unsexiest of products like shoe polish and…typing tutorial software. And now, Sara Lee’s Ambi Pur hospital grade toilet disinfectant. The campaign, by JayGrey in Sydney, is certainly fun to look at—the art direction and photography playfully reimagine the Calvin Klein Obsession ads. And the company trumpets its products’ smells, as opposed to their cleaning power, claiming: “our fragrances are complex aromas, and contain base notes, middle notes, and top notes, for a full sensory experience.” Sensory, maybe, but not fucking sexual. And the base notes of cheekiness in the ads do not quite mask the top notes of sexism. |Images: Adland|
Editor-in-Chief:
I suspect the idea is to detach the product from scraping your knees and scrubbing shit off porcelain. That's why toilet cleaners never boast of their superior shit-scrubbing qualities. And besides, just because all four ads illustrate something humorously sexual in nature doesn't mean they're supposed to be sexy. There is a difference, you know.
Where's the humorous hot topless woman caressing the fat ugly man with toilet brush execution?
Can't you tell these ads are poking fun at the ad industry's focus on sexualisation. And what exactly is sexist? Can we even show a woman in a ad without having some ranting pissfuck yell SEXISM?
Sorry I didn't mean that – I love your blog.
No, nothing sexist AT ALL about the ads portraying the task of cleaning toilets as stereotypical woman's work.