And the Award For Most Tasteless Ad Invoking 9/11 goes to…the World Wildlife Fund
It’s raining planes! Praise Allah! Other nations love having fun with 9/11 imagery to promote their noble causes. Here, the World Wildlife Fund, via a DDB Brazil ad that’s apparently running in Israel (according to the press note), reminds us self-centered New Yorkers that the Indian Ocean tsunami of 2004 killed 100 times more people than the terrorist hijackers. “The planet is brutally powerful. Respect it. Preserve it.” And donate to the WWF. Because by doing those three things, the earth will respond by never cracking open and unleashing another wall of death water ever ever again. So readers: is the ad tasteless? Maybe. Insensitive? Possibly. Illogical? Most definitely. |Image: Coloribus| Update: WWF clears the air, the ad is not theirs.
Editor-in-Chief:
There's no "maybe" or "possibly" about it.
This ad is so awful I will never give the WWF any money – or time – again until they pull the ad, apologize and fire the agency that created it.
I second you, goose. Self-righteousness can be an ugly thing.
Oops. Mayhap we spoke too soon. WWF is denying any connection to this ad. Damn. I normally check things like this three ways from Sunday before commenting.
Here's their denial:
"“WWF strongly condemns this offensive and tasteless ad and did not authorize its production or publication." Read the rest here:
http://www.worldwildlife.org/who/media/press/2009…
In Isreal? By a Brazil agency? How does THAT make sense?
Lots of credits on that site too:
Agency: DDB Brasil
Title of Ad: Tsunami
Advertiser/Client: WWF Brasil
Product or Service: Environmental Awareness
Executive Creative Director: Sergio Valente, Rodolfo Sampaio, Julio Andery
Creative Director: Sergio Valente, Rodolfo Sampaio, Julio Andery, Guilherme Jahara
Copywriter: Adriano Matos, Rodolfo Sampaio
Art Director: Guilherme Jahara
Photographer: Getty Images
Illustrator: Big Studios
Art Buyer: Carmen Castillo, Carolina Galastri, Clariana da Costa
Account Supervisor: Alcir Gomes Leite, Ana Paula Grassmann
Advertiser's Supervisor: Heloisa Helena de Oliveira
Producer: Nereu Marinho, Edson Harada
I get it.
Its true though.. The tsunami was so much more devastating and all people care and talk about is "911". 911 this, 911 that. Terrorist, War. All political and pushed. I bet Americans do not even know about the tsunami
YIKES!… See the NYC Rhymology here: http://www.nycrhymology.com/new-york/herman-melvi…
We have given to this organization in the past. Never again. Ever. You do not prey on acts of war and terror to promote your Panda conservation program or whatever the he11.
Screw these guys.
Boooooooooooooooooooooooooooooo
HK
I hate it because it's true. I won't give any dough to WWF either, but that's because the powers that have successfully exploited the WTC bombing have rendered my family broke. We're still better off than the tsunami victims, though.
Its about time America doesnt run the world, the WWF had nowt to do with this add and yet you harp on about how hard done too the New Yorkers are. Have a look at your own government there are so many conspiricies going on there that i dont believe they were innocent in the 11/9 attacks. Yes 9/11 is 11/9 in the real world maybe a reason why your always late when it comes to world wars
Would anyone have a problem if this was referencing Pearl Harbor instead?
my favorite thing about this is the WWF ad that comes up on the page . . .
The Yanks are so full of themselves. It has been 10 bloody years and there have been bigger things happening than 911 since then. Get over it, man.
Its like you read my mind! You appear to know so much about this, such as you wrote the e book in it or something. I believe that you just can do with some p.c. to drive the message home a little bit, but other than that, that is wonderful blog. An excellent read. I’ll definitely be back.
An interesting discussion here is worth comment. I think that you should write more on this kind of topic, it might not be considered a taboo subject but generally folks are not enough to communicate on such topics. To the next. Cheers